iPhone
Three Septembers, three iPhones. I led the iPhone 16, 17 and 18 launches on du, from building wraps and LED bridges to social and in-chat AI ads.
76.6M impressions · +27%
JHi, I’m Joy El Bejjani
My name is Joy.
Verified
My name is Joy.
I take it personally.
I find joy in the small moments, then I turn them into campaigns millions of people see. I’d love to do that at Tamara. Here’s my story, split into three interest-free installments.
PROFILE VERIFICATION
Unlock a higher campaign limit!I’ve already launched a fintech product. Ask me about du Pay.
✦ Your payment plan
Me, in 3 installments.
Each one pays off a different part of why I fit the role. Together they add up to one story.
Due nowInstallment 1
I live it.
My story and my journey: Beirut, AUB, London, Dubai, and the small things that make me, me.
33%of Joy NextInstallment 2I ship it.
Three years of launches on du, from billboards to checkout.
67%of Joy ThenInstallment 3I scale it.
The AI workflow I built, now used across the agency.
100%of JoyTotal: one campaign lead
Pay installment 1Before the campaigns, the numbers and the AI, there’s a road I’ve travelled.
Installment 1 of 3
I live it.
My story and my journey, as one road. Scroll and come along.
33%Paying now
MY
JOURNEY
[SO FAR]
JOURNEY
[SCROLL]This wayTo see where I’ve been.
[01] [2006 – 2019]
BeirutBeirut
Where it all started.
[SCHOOL] [CLASS OF 2019]
Valedictorian at Collège Notre Dame de Jamhour.
Seven years as a student rep. I organised a fundraiser that brought in more than 5,000 donors.
[SCOUTS] [2009 – 2022]
Thirteen years with the Lebanese Scouts.
I ended up leading 70 boys aged 8 to 13, running camps and keeping the group’s budget honest.
[02] [2019 – 2022]
AUBAUB
Learning how people decide.
[ECONOMICS] [GPA 3.7]
Economics, with a minor in business.
Dean’s Honors, three semesters. I represented AUB at the Warwick Economics Summit in the UK, Europe’s largest student-led conference.
[03] [2022]
BeeslineBeesline
My first taste of commerce.
[D2C] [AMAZON DE]
From skincare shelves to checkout pages.
I helped rebuild the brand’s D2C e-commerce journey and mapped its Amazon Germany market entry.
[04] [2022 – 2023]
LondonLondon
Speed and rigour.
[ALPHASIGHTS] [CLIENT SERVICE]
Big questions, answered fast.
I helped consulting teams find the right experts under demanding timelines, many projects at once.
[05] [2023 – NOW]
DubaiDubai
Where it all came together.
[TBWA\RAAD] [DU]
Account Executive to Account Manager.
Three years on du. I led the du Pay launch, run launches with Apple and Samsung, and mentor the AEs on my team.
[ME] [ALWAYS]
“I feel things deeply. That’s how I read people.”
[06] [NEXT]
Tamara?Tamara?
The road keeps going. I’d love the next stop to be with you.
Shop my skills
See allProduct launches
Go-to-market
Fintech marketing
Partner marketing
Localization
NEWAI workflows
Then I got to put everything I’d learned to work. At scale, in public, on deadline.
Installment 2 of 3
I ship it.
Three years on du, one of the region’s biggest telcos. Here’s the work.
67%Next
20+campaigns in this portfolio, 2024 to 2026
25+touchpoints, from highway bridges to in-chat AI ads
15+outdoor media partners across Dubai and Abu Dhabi
8global partner brands, from Apple to Disney+
Gaming
Unlimited Gaming with Xbox on du Home Wireless. I took an AI-powered network to gamers on giga screens, street screens and highway hoardings.
Outdoor takeover · May 2024National Day
When a whole country looks up, I want du there. From lighting up Burj Khalifa to Premium National Day, 5G+ and Home 1GB on the city’s biggest screens.
Burj Khalifa takeoverDisney+
Content is the hook, the plan is the product. I bundled Disney+, Anghami, Shahid and Snapchat into reasons to switch.
8 global partner brands50% off
Offers that close. Postpaid 50%, Esaad 50% and Power Plans, always on across Search, PMax, Meta, TikTok and affiliate.
Shortest path to checkoutFraud
“Someone asking for your OTP?” For a payments brand, trust is the product. I’ve built it twice: here, and with the du Pay launch.
Giga screens and bridges · Jul 2025Tourist SIM
First impressions at the airport. Immigration counters across Terminals 1, 2 and 3, and taxis waiting outside.
Airport T1–T3 · Q4Where my campaigns show up
25+ touchpointsOutdoor
LED bridgesBuilding wrapsUnipolesHoardingsMall screensCommunity screensLamppostsBurj KhalifaAirport T1–T3Taxis
Social
MetaTikTokSnapchat
Search and performance
Google SearchPerformance MaxDemand GenRemarketingAffiliateAmazon Ads
Video and display
YouTubeDisplayGmailDiscoverProgrammatic
New and earned
In-chat AI adsAI creative testsPRRetail
The campaign wall
20 pieces
My results
vs. previous campaign✦iPhone campaign
76.6M
Impressions
IPHONE · REACH+27%
✦iPhone campaign
2M
Video views
IPHONE · VIEWS+255%
✦Samsung launch
43.1M
Impressions
SAMSUNG · REACH+43%
Big launches, tight timelines, many teams. So I built myself some help.
Installment 3 of 3
I scale it.
I mapped the account management workflow, built the agents that run it, and saw it rolled out across the agency.
100%Then
✓ Rolled out agency-wide
I built it for my account. Now the whole agency uses it.
I mapped every step of account management, from the first client brief to final delivery, and built a collection of AI agents to cover it. It started on my desk and was cascaded across TBWA\RAAD.
Brief me
My account management workflow5 steps · 4 agents · one connected flow
1BRIEFLY
Understand the brief
In: client brief or notesOut: summary + clarifying questions
2RESEARCH
Research and insights
In: the brief summaryOut: audience, market and competitor insight
3INTERNALLY
Craft the internal brief
In: brief + insightsOut: structured brief for every team
4CLEARLY
Internal review and QC
In: brief, work, meeting notesOut: gaps, flags, minutes, actions
5DULY
Production and delivery
In: final assets + specsOut: on-spec, on-brand, on time
Ask me anything
My answers come straight from my CV and my work.
Hi! Pick a question and I’ll answer.
AI creative testsI ran Home Wireless AI creatives across PMax, Meta and TikTok.
AI assets in conversionMy Postpaid AI assets ran on Google, Meta and TikTok.
In-chat AI adsI added them to the iPhone 18 launch media mix.
Three installments. One story. Here’s how it adds up.